Gallery Case Studies
Using Social Media Effectively For Your Gallery
Using Social Media effectively is all about fostering relationships and growing a following, or a social network, that is interested in your gallerie’s art. In addition to great content, Social Media Pathways (SMP) focuses on increasing gallery client exposure by creating interesting conten and growing your social following.
Increase Your Website’s Exposure
Their social media provides exposure and reach; it also generates an average of an additional 350 click thrus to their website per month for them– but has hit almost 6,000 in one month for a special auction.
Create or Grow Your Social Network
In eleven short months Waxlander Gallery has grown their social media presence 450%, showing an increase of 150% of Facebook fans and a 700% increase of Twitter followers; additionally their ranking on searches has continued and increased such that they tend to show in top positions for searches for their artists, most often showing right after the artist’s site.
At Social Media Pathways we pride ourselves on growing your social following. Mark White Fine Art began working with us in October of 2011 and had approximately 22 followers on Twitter.
Today, (June of 2012) they have just shy of 4,800 followers. That is an average increase of 533 new followers per month!
As your social network grows, you gallery will receive great benefit. For example, during the off season Waxlander Gallery & Sculpture Garden ran their third annual auction in January, a month notorious for slow sales. Due to their social media campaign and their following, SMP was able to drive an additional 5,900 hits to their website around the auction. This meant that Waxlander Gallery & Sculpture Garden enjoyed the best January in their history (even in a weak economy) and their sales included clients outside of their collector base. Statistics on the updates and the click thrus shown here.
How do we do it?
Social Media Pathway’s Holy Trinity of Social Media