Revolutionizing Art Marketing with Social Media
Marketing today has been revolutionized with social media because social media allows you to show up in the same social channels as great, established museums, like MOMA who has 1,393,251 likes on Facebook, or galleries with larger budgets. Your gallery can create a following and utilize the benefits that only this advertising medium provides:
• See How Many People You have Virally Impressed
Facebook is the #1 social site because it has over a billion followers. Facebook offers great information, allowing you to see how many times, for example, your updates have been seen with the ‘impressions’ statistics.
• Real-time Reports
Facebook provides many different real-time statistics about how many people have seen your social marketing, including statistics about how often your art was seen by people who follow your page versus how many were outside your social circle.
• Target Potential Clients: Demographics about your followers
How old, what gender and where do your followers live? Facebook gives you all of this information:
• Word Of Mouth
Social media always allows sharing, so the digital word-of-mouth can spread quickly, expanding your exposure through the “likes”, “shares” and “comments” which Facebook allows in its interactions.
• Requires No Lead Time
• Is Flexible And Fast
Social media channels allow you to instantly put new images and content on your social pages
Once you have a following, it you are able to continue to market your gallery and art to your community of interested followers, potential collectors – as long as you keep your social media updates going, your gallery can be seen 24 hours a day endlessly (Your Facebook page or Pinterest boards can still be found so that there is no expiration to the advertising)
• Precisely Target Audiences Within Art
Such as contemporary art, abstract art, modern art, fine art, western art – Facebook lets you choose who to target your ads to for maximum impact.
Wouldn’t you like for women who are purchasing art today or getting ready to soon, be seeing your art first thing in the morning?